Brand Messaging Brief — Daydream Branding Co.

Daydream Branding: Messaging Brief

The Brand Messaging Brief helps me to better understand how you want your brand to be perceived and the heartbeat behind your mission and vision. Please complete the brief below. If there are questions you are unsure how to answer (or that have already been previously discussed in our time together), just leave them blank.

Name

First Name

Last Name

Company/Entity Name

Please input the entity name or if you are a personal brand, insert your full name as you would like it in a logo.

Brief description of your company/brand and its core values:

Describe your ideal client/customer in detail (your target audience):

Brand Personality

List 3-5 adjectives that best describe your brand.

How is your business different from its competitors?

What struggles does your ideal client encounter that you help solve?

In what way do you help solve your client/customer's problems? What solution(s) do you offer?

What mission statement or core values drive your brand?

The "why."

Any specific words to include or exclude from your brand messaging?

Detail any industry "no no's" or sensitivities that I may not be aware of.

Additional Information

If you have additional notes or thoughts, please list those here.

Daydream Branding: Messaging Brief

Don’t quit your daydream.