Brand Logo

Right from the get-go, having a meaningful logo is like laying down the welcome mat for a new company or idea, setting the tone for everything to come. It's not just about the visual of the logo itself; it's about how it makes people feel. And to be frank, I’ve seen one too many logos that make me feel…sad.

As a new business or budding entrepreneur with a daydream, it’s likely you don’t have the funds to pay a big marketing agency big bucks for a logo. I’ve been in your shoes several times myself.

We have two logo packages to select from, depending on your needs.

Daydream Logo Only Package

WHO THIS IS FOR:

This package is for the person who is just starting out and not wanting to spend too much money at the get-go, but you also don’t want “just any ol’ logo.” You want something professional, strategic, and thoughtful, but you also aren’t ready to engage a large, expensive agency (or to risk working with the inconsistency and lack of strategy online contractor platforms often result in).

This Logo Only Package delivers the logo, brand board, and corresponding logo files but does not include additional branded assets (social media templates, letterheads, etc.).

WHAT YOU GET:

  • A professional logo you’re proud of

  • Confidence in your branding

  • A logo you can use on all mediums for consistent brand

    • Note: The logos in this package cannot be trademarked.

DELIVERABLES:

  • Brand Kick-Off Brief

  • Three logo options to select from

  • One round of Iterations to selected logo

  • Typography (Up to two fonts)

  • Color Palette

  • Brand Board

  • Two Logo Variations

    • Primary & Secondary

INVESTMENT:

  • One Payment: $300

  • You may split the total into two payments if desired.

Daydream Logo + Assets Package

WHO THIS IS FOR:

This package is for the person who is just starting out and not wanting to spend too much money at the get-go, but you also would like some diverse options for your logo.

You want something professional, strategic, and thoughtful, but you also aren’t ready to engage a large, expensive agency (or to risk working with the inconsistency and lack of strategy online contractor platforms often result in).

*This logo package includes a beautiful logo design, as well as an additional asset with branding applied. I will also set up your Canva account with your branded colors, logo, and any additional brand assets or templates for easy and seamless brand asset creation in the future.

WHAT YOU GET:

  • Professional logo; thoughtfully created with your brand in mind

  • Confidence in your brand

  • Surge of excitement and momentum around the new brand look

  • Knowledge on how to integrate your new brand into print and digital mediums while maintaining brand integrity

DELIVERABLES:

  • Brand Kick-Off Brief

  • Five custom logo options to select from

  • One round of Iterations to selected logo

  • Brand Board

  • Typography

  • Color Palette

  • Three Logo Versions

    • Primary, Secondary & Favicon

  • Canva set up for your brand

  • One additional branded asset:

    • Select from: Letterhead, Business Card template, or Social Media graphic.

      • Open to other requests & can offer multiple assets at hourly fee.

INVESTMENT:

  • One Payment: $375

  • Two Payments: $175/month

*Payment options are due every 30 days

The Process

  • Let’s chat! Upon submitting a logo inquiry on the website, I will reach out and send you a quick online questionnaire about your needs. We will book a quick 15-minute time-slot to review the brief and your business/idea and how that reflects your logo needs.

  • During the design stage, we are designing logo options in black and white. A logo must look good in greyscale before we add color into the mix. If it can’t stand on its own in greyscale, it won’t work in all mediums.

  • This is where it starts to feel like a brand is coming to life before your eyes. We will present your selected logo with different color palette options and typography pairings.

  • Once the colors and final branding decisions are made in the previous step, you will receive your logo files, brand board and any remaining deliverables noted in your package.

Note: A contract is presented after the website brief and discovery call. If you should decide that you’re not ready to engage in work after this call, there is no charge or contract for work. The brief and call are meant to be introductory, not binding.