Logo Brief — Daydream Branding Co.

Daydream Branding Logo Brief

The logo brief helps me to understand more about your brand, along with your preferences and goals for the logo. Please complete the brief below. If there are questions you are unsure how to answer, just leave them blank.

Name

First Name

Last Name

Phone

(###)

###

####

Company/Entity Name

Please input the entity name or if you are a personal brand, insert your full name as you would like it in a logo.

Your Website (if applicable)

http://

Brief description of your company/brand and its core values:

Target Audience

Provide general demographics if you can and audience descriptors.

Brand Personality

List 3-5 adjectives that best describe your brand.

Logos you like:

Provide company names or URLs of companies with logos you like. It's usually most helpful if the logos are within your same industry. If they aren't in your industry, detail what you like about them.

Logos you dislike:

Provide company names or URLs of companies with logos you don't like and why.

Color Preference

If you don't have any color preference for your logo, we will select color palette options for you to choose from.

Additional Information

Any specific imagery or elements that must be included or avoided? Any cultural considerations or symbolism to be aware of?

Deadline

Do you have a specific deadline for the completion of the logo?

Daydream Branding Logo Brief

Don’t quit your daydream.